I am going to be pretty direct. If you are a small business owner, you need some marketing coaching. Now that’s a pretty bold statement but let me back it up. Here’s why.  Acquiring profitable new business is the result of all the things your business does – not just the result of a well executed marketing tactic.  Yes, the tactic has to be done well, but to do so means you clearly understand and can articulate:

• Your ideal client and their core issues that you will be solving
• A good sense of your ideal client's buying process and triggers
• Your difference to the ideal client in how you are going to solve those issues
• The various different offers you have for the ideal client depending on the level of their issues
• A crystal clear path on how you are going to get that prospective ideal client to know, like and trust you.

Can't I just hire an online marketing company?

Sure. there are loads of “marketing agencies” that are willing to take your money and do lead generation for you and they may be able to deliver activity for you. Like SEO, or Google Ads etc.. And that activity might give you piece of mind that you are doing something to move your business. 

These vendors probably asked you questions about your target market and your customers – at least enough so they could do their job. But did they help you put it all together in a repeatable process that you can own? If you go back into past years and dollars spent, what did you accomplish for all that outlay of money? 

So what does a marketing coach do for you?

A great small business marketing consultant will help you focus on the following:

STRATEGY: Get the basics of the strategy in place first, before you launch any new program. Who is your ideal customer? What issues are they having that you can solve? How are you so awesome that they would be crazy to select someone else?

ACTION PLANNING: Build a marketing calendar of actions and activities that takes into account a balance of what you need to do and what you can actually accomplish. This is a week by week calendar of what needs to be done and who is doing it.

TRACKING: Measuring the results of the programs they put in place with you and in making sure you can track what is going on with every action and activity you undertake.

ACCOUNTABILITY: Keeping you on track. It’s fine and dandy to do all of the work but if you don’t have someone that is going to make you accountable, the chances of failure are high. Look for someone that is going to be ready for an ongoing relationship as your coach, mentor, and accountability partner when needed.

Finally, a great consultant – marketing or otherwise – is going to be willing to tell you truth. Not what you want to hear, but what you need to hear. I am able to work with clients to help them be more self sufficient and confident in their marketing efforts. And the highest compliment I can be paid is that “Dina has helped me look at my business differently”.

Here’s a very clear call to action:

If you’d like some help figuring out where you are wasting money on marketing...and you’d like to consider a process to look at your marketing efforts differently, let's chat.  Book in a free 30 minute Consult