Client Stories

Services: Marketing Coaching

Modern Times uniquely pairs contemporary Australian art and design with vintage European design furniture. Owners Joel and Amy Malin began Modern Times with a series of pop-up shops in 2010. By 2012 they had permanently set up shop on Smith Street in Fitzroy. Modern Times is now known as a Melbourne institution showcasing beautifully restored furniture alongside the work of Australia’s best contemporary artists and makers.  Through the MarketingDNA Program, we worked together to develop new ideas and a comprehensive brand and marketing strategy.  See www.moderntimes.com.au

Services: Marketing Coaching

The Back & Body Clinic provides a unique and holistic solution to back pain. Formerly known as Queens Park Chiropractic and Yarraville Chiropractic and Sports Clinic, their highly skilled practitioners have a real passion for getting our patients out of pain by providing long term, non invasive and sustainable back pain solutions. This husband and wife team needed coaching to help them get to their next stage of growth.  We worked on a brand and marketing strategy together and then implemented a few campaigns. We are still working together on a monthly basis. See:  www.thebackandbodyclinic.com.au

Services: Marketing Coaching, Website Project, Marketing Services, Social Media Strategy, Marketing Planning, Franchise strategy, Copywriting

Deckseal are the largest and most respected deck and timber restoration company in Victoria, and hopefully soon, Australia wide. DeckSeal specialise in the restoration and preservation of deck and timber structures for residential, retail and commercial clients. However in an increasingly competitive environment, they needed to re-establish their leadership position and differentiate from competitors.  The focus for our coaching has been to build a stronger online brand experience system.

See www.deckseal.com.au

Services: Marketing Coaching, Consulting Services, Copywriting, Website Project.

As a former nurse, scientist and personal trainer of over 15 years, Denise Mokadsi needed help transforming her brand into The FeelGood Coach and creating an aligned marketing strategy.  The focus for our coaching has been providing a solid brand and marketing foundation from scratch, developing a new website, new copy and content for a range of channels  and setting up an effective marketing toolkit to promote her offerings. Look out for her launch in 2021!

See: www.denisemokadsi.com.au

Services: Marketing Strategy, Brand Strategy, Digital Strategy, Social Media Strategy, Marketing Action Plan, Marketing Management, Website Development

U1Group has been one of the most respected user experience research consultancies in Australia for over 10 years. However in an increasingly commodotised environment, they needed to re-establish their leadership position in the user experience space and differentiate from competitors by re-building the brand from the inside out. I worked very closely with U1 over a 12 month period to devise and deliver an overarching strategic re-positioning project. A number of projects were implemented including a complete brand overhaul, improved sales process, significant content development, social media strategy, digital communications plan and re-design of the corporate website.

Sonos

Services: Brand Strategy, Marketing Plan, Social Media, PR Strategy, Digital Strategy

Sonos is an extremely successful product in the wireless music marketplace. I was brought in to help Sonos Australia build brand equity and awareness in the Australia marketplace amongst consumers and position the brand as the best, high-quality, and high value music system for your home. The work included: Developing the company’s first Marketing Strategy and Plan, pioneering a new PR Program which generated hundreds of pieces of coverage, re-branding the website www.sonos.com.au, project managing the development a Marketing microsite for Sonos dealers, implementing a new CRM system and significantly enhancing Sonos’ social media presence.

Services: Marketing Audit, Workshop, Brand Strategy, Marketing Strategy

Since its inception in 1969, Verbatim has become one of the world's most recognised data storage technology developers. In order to grow and retain its long term reputation in the Australian market, Verbatim needed to take a more strategic approach to marketing, content planning and execution. Dina delivered a full marketing audit and brand strategy with very positive outcomes. 

Services: Website Development, Marketing Coaching, Content Strategy

Our Kitchen Table is a beautiful charity in Melbourne run by an amazing team of passionate individuals dedicated to helping groups or individuals living in crisis. Dina delivered a completely new website to promote the program and attract members and supporters. Dina currently offers ongoing marketing coaching and website management.   

Services: Website Design and Development, Content, Email Marketing

Avano Investments is a boutique Private Mortgage Lending company based in Melbourne. They needed a new website that reflected who they are, what they do and most importantly, how they deliver profitable finance opportunities to its clients.

See: www.avano.com.au

Services: Website Development, Marketing, content and social strategy consulting

Twelve Batmi and Thirteen Barmi are unique not for profit volunteering programs in Melbourne. ​Due to limited marketing resources, they engaged Dina to create a brand new website and marketing guidance focused on how best to communicate the 2019 programs, attract registrations and manage enrolments and donations.

Services: Website Design and Development, Content Development

Southwest Child Therapy was a startup business in Margaret River that required a website that was simple, inviting, easy to edit and manage and most importantly, cost effective! Dina quickly delivered a new logo, brand look and feel, a new website and wrote all associated content.

Services: Digital Strategy, Content Strategy, Soical Media Management, Website Design

CentraCX is a cloud based Voice of the Customer (VoC) platform that enables you to collect customer feedback in real-time. Hired at the startup phase as the Digital Marketing Specialist, I was brought on to build the foundation of the brand, establish web presence, define the product, pricing, develop marketing strategies and plans, establish the social media strategy and presence, and manage key lead generation opportunities. 

Services: Digital Marketing Strategy and Plan, Content Strategy, Social Media Strategy

Development of a Marketing Strategy and Plan to increase awareness of their primary brand Chic Empire. After the strategy was delivered, I supported Clickcorp in moving into a brand re-design and internal website re-design phase.

Services: Course Content Strategy and copywriting. 

Innovation and Business Skills Australia is responsible for publishing marketing and advertising materials for vocational education and training (VET) qualifications. They required a Marketing consultant to completely re-write and update two units for The Certificate IV in Marketing and Communications that they would then on-sell to a RTO's around the country. 

Industries

• Property
• Professional Services
• Travel and Tourism
• Education
• Financial
• Technology
• Consumer Goods
• Health and Wellness
• Professional Services
• Community & Charity
• Fashion
• Property
• Digital Agencies

Clients
 

• MeTreat Retreats
• Dreamcube Productions
• The Back and Body Clinic
• Deckseal
• Modern Times
• Denise Mokadsi Coach
• Cultivate Digital
• The Upgrade Therapy
• CompleteMe Personal Training
• Castan Child and Family Therapy
• Enrich Relationships
• Avano Investments
• Verbatim
• CentraCX
• Southwest Child Therapy
• Yavneh College
• IBSA
• U1 Group
• Chic Empire UGG
• Sonos

• CPA Australia
• Law Institute of Victoria
• Leo Cussen
• Microsoft
• IBM
• Vantage
• Dance Holidays
• Jetstar
• Monash University
• Wesley College
• Melb. Business School
• NAB
  
• Bakers Delight