MARKETING AND GROWTH LEADER

Clearer strategy. Better marketing. Practical action.

I help organisations cut through complexity, work out what matters most and turn strategy into something useful.My work spans marketing, growth, brand, digital, business strategy and AI.

Melbourne, Australia

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When there’s too much going on, clarity matters.

welcome


Marketing problems are rarely just marketing problems.


Sometimes the positioning is unclear. Sometimes the website or systems aren’t working. Sometimes there are too many ideas and no clear priorities. Sometimes the strategy exists, but nothing is moving.


That’s usually where I come in.


I help organisations make sense of the problem, identify the priorities and turn them into practical action.



What I help with

Strategy + Growth

Clarifying priorities, identifying opportunities and turning business goals into practical plans.

Brand + Marketing

Improving positioning, messaging, marketing activity and how the organisation shows up in market.

Digital + Customer Experience

 Making websites, platforms, systems and customer journeys work harder.

AI + Smarter Ways of Working

Using AI practically to improve research, planning, analysis, content, decision-making and workflows.

WHAT IS GOOD MARKETING?

Good marketing usually comes down to four things:

1/ Work out your marketing DNA

Know who you’re trying to reach, what they need, what makes you different and what you want your marketing to achieve.

3/ Systemising

Use the right tools, processes and routines so your marketing is easier to manage and more consistent.

2/ Having a Strategy and Plan

Decide where to focus, what to prioritise and what you’re going to do, rather than trying a bit of everything.

4/ Taking Action Consistently

Marketing works when you keep showing up, reviewing what’s working and making steady progress over time.

HI, I'M DINA ZAITMAN

I see the bigger picture, find the real problem and turn strategy into action.

After more than 20 years in marketing, I’ve seen a lot change. New channels, new platforms, new technology and now AI.

What experience gives you is not a fixed way of doing things.


It gives you perspective. Across marketing strategy, growth, brand, digital transformation and AI, I’ve learned how to quickly understand the context, connect the dots and focus on what will actually make a difference.


I can usually get up to speed VERY quickly, see how the pieces fit together, spot where the real issue is and work out what is actually worth focusing on.


Sometimes that means strategy. Sometimes it’s positioning, digital, customer experience, systems, content, business development or AI. The value is knowing what matters, what doesn’t, and how to turn it into something practical.


Strategy. Marketing. Digital. Growth. AI. Execution.


NEW! Marketing Action Club

Marketing Action Club is an in person weekly meetup group for established small business owners who want to stop jumping between marketing ideas and start making consistent progress.

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This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

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Working from the ground up Dina helped us develop ideas and strategies that we simply could not have done on our own.

Amy, Modern Times

If you are unsure on where your business marketing is going then Dina is an excellent place to start.

Chris, Qube Group

Dina's wealth of marketing knowledge and professionalism is rare and I would recommend her to anyone needing help.

Claude Mery, Primestone Projects