MARKETING AND GROWTH LEADER

Clearer strategy. Better marketing. Practical action.

I help organisations cut through complexity, work out what matters most and turn strategy into something useful.My work spans marketing, growth, brand, digital, business strategy and AI.

Melbourne, Australia

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When there’s too much going on, clarity matters.

welcome


Marketing problems are rarely just marketing problems.


Sometimes the positioning is unclear. Sometimes the website or systems aren’t working. Sometimes there are too many ideas and no clear priorities. Sometimes the strategy exists, but nothing is moving.


That’s usually where I come in.


I help organisations make sense of the problem, identify the priorities and turn them into practical action.



WHAT DOES SUCCESS LOOK LIKE?

Succeeding in marketing boils down to four essential pillars:

1/ Understanding the fundamentals

Grasping the core principles of marketing is crucial. This means knowing your audience, understanding market dynamics, and being clear about your value proposition.

3/ Systemising

Efficiency and consistency come from systemisation. By creating processes and using tools to manage your marketing efforts, you can ensure that every action is impactful and aligned with your strategy.

2/ Having a Strategy and Plan

Success requires more than just understanding; it demands a roadmap. Developing a comprehensive strategy and detailed plan sets the direction and steps to achieve your marketing goals.

4/ Taking Action Consistently

Finally, none of the above matters without consistent action. Regularly executing your plan, refining your approach based on results, and staying committed to your strategy are what bring about success in marketing.

What I help with

Strategy + Growth

Clarifying priorities, identifying opportunities and turning business goals into practical plans.

Brand + Marketing

Improving positioning, messaging, marketing activity and how the organisation shows up in market.

Digital + Customer Experience

 Making websites, platforms, systems and customer journeys work harder.

AI + Smarter Ways of Working

Using AI practically to improve research, planning, analysis, content, decision-making and workflows.

WHO RUNS THE SHOW

Leverage my 20+ years of marketing expertise to elevate your business.

My career has taken me across professional services, education, technology, membership organisations, financial services, travel, consumer businesses and B2B, in both Australia and the UK.


I’ve worked both client-side and agency-side, which has given me a broad view of how organisations approach marketing, growth and change.


More recently, my work has expanded beyond traditional marketing into broader business strategy, AI adoption, data improvement, operational systems and smarter ways of working.


I’m usually at my best when there is plenty going on, but not enough clarity about what matters most or how to move it forward.


What I do best is connect strategy with execution. I like understanding complicated problems, identifying what matters most and turning ideas into practical action.


Marketing Action Club (MAC)

Marketing Action Club is an in person weekly meetup group for established small business owners who want to stop jumping between marketing ideas and start making consistent progress.

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This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

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This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

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Working from the ground up Dina helped us develop ideas and strategies that we simply could not have done on our own.

Amy, Modern Times

If you are unsure on where your business marketing is going then Dina is an excellent place to start.

Chris, Qube Group

Dina's wealth of marketing knowledge and professionalism is rare and I would recommend her to anyone needing help.

Claude Mery, Primestone Projects