The MarketingDNA Foundation Program
An 8 Week Program to set up your brand and marketing foundations
Marketing your business doesn't have to be a headache and can actually be fun when you work out how.! All you need is a genuine desire to want to learn and to do things better. :-)
The MarketingDNA is based on this one idea:
When you KNOW your MarketingDNA, your marketing just flows and you're attracting clients to your business easily. When there are cracks in your MarketingDNA, you are affecting your ability to be successful.
This breakthrough program is about helping small business owners elevate from where you are now by building a solid brand and marketing foundation.
Over 8 weeks, you will learn how to position your expertise, attract more clients on the way to building a profitable business, no matter how long you've been in operation!
I help you pinpoint your business’s challenges, give you actions to solve them and then support you to implement these actions yourself, with my as your guide on the side.
The MarketingDNA Model
3 Key Pillars to developing a solid marketing foundation
Through marketing coaching and consulting, I educate and empower my clients to create effective marketing strategies, without the cost of hiring a full time marketing resource. I do this using my MarketingDNA Model which is based on the alignment of
3 key Pillars: Define. Navigate. Act
How it works
Here's what we'll aim to cover in 8 weeks:
Your Brand Advantage
Perception is everything so the first ‘strategy’ will always be to ensure you have a strong brand foundation in place and are painting a picture of credibility that resonates with your audience. So once you are clear on your vision, we will build out your BrandDNA!
Your Perfect Client
Ask yourself: Who is the person that will find your offer irresistible? To find them, you will need to go deep, looking at their fears, frustrations and desires and their buying journey. Only then can we determine how best to position you against your competitors to generate more leads.
Your Distinctive Offer
Exactly what does your customer need to get their desired result? Let's clearly define your offer so it is both specific, unique and distinguishable from your competitors and actually excites your prospects!
Your Marketing Strategy
Your marketing strategy is the key to success of any business. Without it, you lack focus and may never reach your goals and objectives. We'll put together your overall game plan for reaching your prospects and turning them into customers.
Your Marketing Toolkit
Your marketing 'system' is the tools, software, workflows and processes you will need to create, communicate, and deliver your offerings. This is where we will get super practical folks and get you set up to deliver!
Let's plan a campaign!
Now that you have your strategy in place, lwet's ut into practice everything we've learned and plan a campaign together. I'll help you short track the process and show you exactly how to get it done!
Your 90 Day Action Plan
Now that you have your brand and marketing strategy sorted, let's create an action plan to engage your tribe and generate new leads across multiple communication channels both online and offline.
You've done it!
Now that you have your marketing action plan done, it's time to start taking action. This is where we implement the projects we have outlined through ongoing coaching and mentoring.
What happens after 8 weeks?
We keep working together in the Accelerator Program.
Imagine where you could be in 12 months...
| Marketing Wish List | Status |
|---|---|
| A marketing strategy the whole team understands | Done! |
| A modern, professional and future-proof brand presence | Done! |
| A website that generates ongoing leads | Done! |
| Strong marketing systems and processes | Done! |
| A powerful new social media presence | Done! |
| Produce at least 2 blog posts and 29 social posts a month | Done! |
| At least 20 new customer reviews | Done! |
| Grow my email list by 20% | Done! |
| Smart marketing campaigns that fill our pipeline | Done! |
| Double the lead conversion rate | Done! |
Who is this program for?
This Program will be incredibly useful to solopreneurs or small business owners wanting to take their business to the next level! It's going to be most valuable for:
- Small Business Owners: Entrepreneurs looking to establish a strong brand foundation and enhance their marketing strategies.
- Startups: Founders aiming to build a solid marketing framework from the ground up.
- SMEs (Small and Medium-sized Enterprises): Companies seeking to review or refine their branding and marketing efforts for better results.
- Anyone Seeking Marketing Guidance: Individuals or entities wanting personalised coaching to boost their marketing knowledge and capabilities.
Registrations Now Open for 2024
If you're interested in doing The MarketingDNA Foundation Program, then follow the link below to book a call with Dina to discuss
Your investment
$2997.00 AUD
(payable in 2 monthly instalments)
What's included:
- Focused attention from a seasoned marketing expert to help you develop your MarketingDNA
- Discovery call: complimentary session to learn all about your business and biggest marketing challenges.
- Brand Health Analysis: A marketing diagnostic session to really probe into the nitty gritty about your brand, ideal customers, products and services, marketing activities to date, budgets, fears and frustrations.
- 8 x Weekly Coaching Sessions with Dina Zaitman (over Zoom) to develop your BrandDNA BluePrint plus Marketing Strategy
- 2 x accountability calls via zoom
- Weekly accountability and support via email to ask any questions or clarification in between our calls
- 2 hours of external support
- The MarketingDNA Vault of relevant templates and tools developed over years
- Training and assistance with the implementation of all strategies recommended
- Access to my network of vetted specialists
- And of course we’ll have loads of fun!
