When you're running a small business, it's easy to focus on quick wins like; improving your website, writing some social posts, answering emails, or simply serving customers. These are all important tasks, but they often feel adhoc. There is something that's always missing. An overarching strategy.

Basically, it's pretty hard to really grow your business unless you're willing to invest more in marketing your business. I've been doing marketing for over 20 years and I know that marketing isn't easy, especially if you're juggling other tasks at the same time or feeling out of your depth. Mums, you know what i mean!

That's why it's smart to talk to an experienced marketing coach to see where improvements and efficiencies could be achieved. While it may be tempting to spread out these tasks among your team or even to take them all on by yourself (we've all tried that!), a marketing coach could save you all a great deal of time and stress so you can focus on what you do best.

Not convinced? Here are nine reasons why a marketing coach can help you take your business to the next level:

1. Maximise Your Potential 

Ok, your business may be successful (or just getting by), but are you really making the most of everything you have to offer? A marketing coach can easily spot the strengths in your business and help you use them to your advantage. This includes everything from an amazing product that you're not showcasing enough to a social media platform you may have neglected.

2. Help Getting Started

Sometimes taking the first step is the hardest! A marketing coach can help you break things down into doable actions so it doesn't feel too overwhelming. So many people get stuck for ages searching for the right tools and software to manage things. This is simply a waste of your time. Having a marketing mentor by your side is especially ideal for business owners who would love to learn how to run their marketing campaigns themselves.

3. Keep Up with Trends

Are you still sending mail, handing out brochures, or putting ads in the paper? It may be time to try something online. If your business is a bit old school in its marketing tactics (you know who you are), a professional marketing coach can help take you into the 21st century. There's always new email tools, social media platforms, hashtags, lead generation software to be aware of. You can count on a marketing coach to stay on top of what's trending so you don't have to.

4. Manage Your Time

One thing ALL business owners complain about is not having enough time to work on the business. It's a constant struggle running a small business, being in control of everything (including areas like marketing where you may not have much experience). By accepting the support of a marketing coach, you'll have more time to focus on the other aspects of your business that you feel more comfortable with.

5. Gain Valuable Skills/Insights

Let's face it, it's bloody hard to keep up with all the shiny new marketing tools and methods that come out every single day. Having said that, as a business owner, the absolute best thing you can do for your business is to empower yourself with a few critical marketing skills. One of these is learning how to put a marketing strategy together. A marketing coach can offer you some valuable unbiased assessments and insights into your business to determine what sort of marketing strategy you should use. 

This includes an understanding of your competitive environment (which is always in flux), a review of your marketing results to date to identify where improvements can be made, and a comprehensive review of your brand and offer to ensure you're adequately positioning yourself for success.

6. Avoid Plateaus

Feel as though your business hasn't made any real strides in the last year because of Covid or some other reason? We call this a 'plateau'. Hitting a plateau means that you're not growing or gaining hardly any new customers. Overcoming this plateau should definitely be your top priority if you intend for your business to last.

Thankfully, a marketing coach is bound to have new and fresh ideas that will give your business the momentum it needs to escape that plateau. This may include offering a new service, altering your branding strategy, or marketing your business on specific social media platforms used by your target audience.

7. Have a Detailed Strategy and Plan

Imagine how much easier it would be to get to your destination if you knew where you were going. A professional marketing coach will work with you to create a 12 months integrated marketing strategy and action plan so you can effectively navigate your way to business success.

Alternatively, if you prefer a more flexible and roll-with-the-punches approach, a marketing coach should have no problem accommodating that. What matters most is that you have a strategy to protect you from spending money and resources on a marketing tactic that's not giving you the results you're looking for.

8. Be Held Accountable

If you're already feeling overwhelmed, you may start losing track of or intentionally neglecting your marketing goals and objectives. When you work with a marketing consultant, you'll be given straightforward things to work on within a set timeframe. 

Weekly coaching sessions help keep you accountable for the goals and objectives you've agreed upon while also reviewing your current marketing initiatives. If you work with a professional, these sessions will be highly educational, providing you with valuable tips you can use when you no longer feel that you need a marketing coach.

9. No Commitments Necessary

You may have considered hiring a marketing manager or director in the past to take on your business's many marketing needs on a daily or weekly basis. However, with a new employee comes an extra salary you have to pay and more space you'll have to give up in your workplace. Not to mention, superannuation, sick leave, and holiday pay.

One of the best things about marketing coaches is that they can be hired on a short or long-term agreement. This allows you to reap the many benefits of an experienced marketing consultant without having to spend the money to hire a full-time employee.

NB: Hiring a Marketing Director = Expect to pay $60k to 150k per year depending on their level of experience. Hiring a weekly marketing coach = expect to pay $12k a year and they will empower you to market your own business.

Are you considering hiring a marketing coach?

If you think your business would benefit from collaborating with an experienced marketing coach on a short or long-term agreement, I'd be happy to meet with you to discuss your needs. With over 20 years of experience working with small, medium, large businesses, and non-profits, I know how to assess a business and maximise its potential. 

I start with a Marketing Diagnostic Audit, to analyse your business and get to the root of the marketing challenge your business is facing.  Using this information, we'll then discuss whether you'd be the right fit for my MarketingDNA Program or another service I offer. The MarketingDNA Program has been designed to help small businesses build a rock solid marketing foundation and implement a systematic and structured approach to marketing.

When you work with me, you gain a valuable new team member that's dedicated to turning wishful thinking into effective strategic planning. If you have any questions about what I'll bring to your business or would like to work together, please don't hesitate to book a FREE strategy call with me at https://calendly.com/dinazaitmancoach/strategycall

I hope to assist you soon!

Dina