It's only a week away but it's definitely not too late to get your Mother’s Day email marketing campaign ready.

For many product based brands it is one of the best opportunities on the calendar to drive extra sales to your business but...what can services brands do?  ALOT! Any kind of business can get more engagement from creating a Mother’s Day campaign. The challenge is making it memorable and/or unique. Moms are universally appreciated. And since Mother’s Day has been around forever, it’s easy to feel like every idea is exhausted.

Trust me - even if you think your business has nothing to offer, with a bit of lateral thinking we can find a way to boost your business.

Read on and find out!

What can you offer your existing clients are who are looking for a gift for their mum, grandmother, wife, or someone else? 

Think…How can my product benefit a mum? 

What are they looking for this Mother’s Day that they don’t know they need (yet)? Think outside the box. This is where you need to get a bit creative, and hopefully some of the examples below will get those juices flowing.

You’re not trying to pitch your service to mothers, but to the people buying for them. Think about what you can do for them to make the lives of both the gift giver and receiver easier and you’ll be onto a winner.

Here are some of my favourite marketing ideas for services businesses that I’ve seen work wonders:

1. Home maintenance & construction businesses - Entice your clients to pay for work to be done to their mother, grandmother or wife’s house. This could be in the form of a discount on services booked in the lead up to the big day, or even by offering package deals for specific tasks, like painting or yard cleaning. 
2. IT businesses - You might like to offer youe clients discount vouchers for one-on-one training, or group classes, to help mothers and grandmothers learn how to use their phone, computer or whatever other technology they’re struggling with. This is an easy sell for the family tech wizard, who is probably looking for someone else to do this for them! 
   
3. Mechanics - You could offer gift-givers the opportunity to keep the special woman in their life safe on the road with discounted inspections or regular maintenance tasks. This would be very enticing for someone trying to find a gift for a mother with everything because it’s just so practical!
   
4. Cleaners - You could entice customers to give the women in their lives a day off by having the house cleaned for them.(I would personally love that!)
5. Personal Trainers you have an easy one! - free personal training vouchers. Careful though, some people may take this one the wrong way. 
6. Graphic Designers could offer your clients a custom e-card design or a personalised frameable print. Better yet, create a range of cards. 
7. Insurance brokers could offer to 'keep mum's safe' with the right insurance.
8. Realestate agents could do a campaign about all the different kinds of “mums” out there, including stepmoms, foster moms, biological moms, adoptive moms, aunts, and more. We help them all find the best home for their family. 

Other marketing campaign ideas I've seen that you could easily implement…

1. Launch a Mother's Day Giveaway - dinner at a nice restaurant or a Peninsula Hotsprings Voucher?
2. Create a Mother's Day Gift Guide - Our Top Picks
3. Encourage User-Generated Content (UGC) - run a #SelfiewithMum campaign and post it on your socials
4. Share stories of the fabulous mums in your own company
5. Mother’s Day Contest on Facebook - You can create a “Tell us in 25 words or less why you would like to have a XYZ for your chance to win ZZZ. People love this sort of competition idea during Mother’s Day.
6. Facebook contests that involve comments are effective ways to generate conversations and create a sense of community. Here are couple suggestions:

• What is an important lesson that you’ve learned from your mum?
• Why does your mom deserve a special treat this Mother’s Day?
• Use 3 words to describe your mum

Of course, there are millions of other ideas out there, but hopefully these show you some simple ways you could connect with your existing clients and build your relationship using Mother's Day as the catalyst.

Ultimately, you're also trying to bring new people into contact with your business through those who already know who you are and what you do. 

Seize the opportunity..

Even if you're in an industry that wouldn’t usually sell to mothers. 

If you’re still feeling stuck with any of this - don’t worry! I’m on hand and ready to help. Click here to contact me and find out how I can help your business with marketing tips for Mother’s Day or anything else. 

Dina