Dina Zaitman Marketing Coach & Consultant

Content Strategy, Huh?

Dina Zaitman • August 5, 2020

If you want to create results for your business, you need to publish effective content. There is literally nothing more important.

Are you....


✏︎ Feeling frustrated because you never know what or when to post?

✏︎ Wondering why social media has to be so hard and if it’s even worth it?

✏︎ Struggling to get your message out to your people?


Just imagine how it will feel when: 


😍 You have an easily repeatable content strategy that works for YOU so that you are bringing in clients through your posts

😍 You no longer have to struggle with what and when to post

😍 You are consistently attracting your ideal clients with grace and ease


Sounds amazing, right?!? 

Guess what? 

It's 100% possible!!

Let's take step back.


If you run any type of professional business today you’ll know that, in terms of marketing, the world has changed dramatically. Tried and tested activities for getting customer attention just don’t work like they once did. Even the website you invested time and effort in creating, no longer generates the leads you want. 


So how on earth does a small business grow their business? I'm going to make this super simple for you. 


What is content? 


Anything as simple as an email or website or, as complex as a suite of resources that your business communicates/offers to customers like ebooks, podcasts, infographics, whitepapers, blogs, videos, etc.. 


Here are the 'types of content' your business could produce:


 

  • Blog Posts: tweets, status updates 
  • Presentation/Youtube/SlideShare 
  • Ad 
  • Catalog 
  • Podcast
  • Survey 
  • Signage 
  • Personal/peer recommendation 
  • Conversation/chat/video conference 
  • Collateral 
  • Case study
  • Fact sheet
  • Demo 
  • Whitepaper/Ebook
  • Templates
  • Checklist Downloads
  • and more!

 

 

What is a Content Strategy? (My favourite definition)


"It's the efficient process that ends in publishing content that drives action/behaviour."


Phew! Glad we got that out of the way. 

If you are wanting to create ANY content, answer these questions first:


  1. Why am I producing this content
  2. Who am I producing this content for
  3. In what format am I producing this content
  4. How am I going to create this content
  5. How am I going to distribute/promote the content
  6. How am I going to measure my efforts


If answering these questions leaves you staring blankly into space, you're not alone. If you're ready to take action, I can help you...


✅ Build a profitable business through an easy content strategy

✅ Develop clarity in your marketing

✅ Increase your online and brand awareness

✅ Establish authority and credibility so that you become the go-to expert in your industry

✅ Create loyal fans and clients


Schedule a free consultation with me and we'll work through it all together and get you on your way to content mastery. 


Book your complimentary 30 minute consultation here


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